HYBE has previously dominated global charts with boy groups and girl groups before expanding into India. Now, the company is taking a significant step by launching nationwide auditions for a new girl group.
The auditions are open to girls born between 2005 and 2011 and will run from March 31 to July 31, 2026. Talents in vocals, rap, dance, acting, and modeling are encouraged to apply.
Auditions will take place in 10 cities: Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Mumbai, and Pune. This initiative aims to showcase ‘Harmony in Diversity’ and tell authentic stories of Indian women.
Damien Woochang Lee, CEO of HYBE India, stated, “India has never lacked talent or ambition – what’s been missing is a consistent pathway to the global stage. This audition is where that process begins.” He emphasized the goal of nurturing artists with intention, allowing them to be seen and understood beyond borders.
The audition process will include both online submissions and in-person rounds, making it accessible to a wider range of participants. The campaign will be amplified through partnerships with brands like Samsung and H&M.
Lee added, “What we are building is that bridge: a system that allows us to nurture artistes with intention, and to be seen, heard, and understood beyond borders.” This reflects HYBE’s long-term commitment to the Indian market.
The decision to focus on a girl group was based on local research indicating a strong desire for relatable artists among young Indian women. As the K-pop industry continues to evolve, this initiative could redefine the landscape for female artists in India.
With the auditions set to kick off soon, observers are keen to see how this will impact the local music scene and the representation of women in the industry.
Details remain unconfirmed regarding the specific criteria for selection and the training process that will follow for chosen participants.
