Take-Two Interactive’s CEO Strauss Zelnick hinted at a pricing strategy for GTA 6 that aims to deliver exceptional value. The game is scheduled to launch on November 19, 2026, and will be available on PlayStation 5 and Xbox Series X/S.
The game was previously expected in 2025 but faced multiple delays. Zelnick stated that consumers will pay ‘way less’ than the game’s actual value. He expressed nervousness about the launch, indicating high expectations.
Key details:
- The game features dual protagonists, Jason Duval and Lucia Caminos.
- Industry estimates suggest a launch price between $70 and $80.
- GTA 6 is expected to generate over $1 billion in first-week revenue.
The game is in its final stretch of development with most core features complete. A third trailer for GTA 6 is expected in May 2026. This installment marks the first new edition since GTA 5, which released in 2013.
Take-Two has avoided product placement in the game to maintain its integrity. Observers note a strong likelihood—95%—that the current release date will hold.
