The Royal Challengers Bengaluru (RCB) are poised for a major ownership change as Diageo has set a deadline of March 31, 2026, for final bids on its 65% controlling stake. This sale could potentially fetch up to $2 billion, underscoring RCB’s status as one of the most valuable sports franchises in the subcontinent.
Currently owned by Diageo through United Spirits, RCB has become a significant advertisement for the Royal Challenge Indian whisky brand. Despite this, Diageo considers the franchise non-core to its drinks interests.
Two main parties are in contention for the purchase: a consortium led by EQT and another group spearheaded by Ranjan Pai, Kohlberg Kravis Roberts and Co. (KKR), and Temasek. Previous bidders, including the Glazer family and Adar Poonawalla, have reportedly maxed out their offers at $1.8 billion.
The urgency of the sale is heightened as the Indian Premier League (IPL) season kicks off on March 28, 2026, with RCB set to face off against the Sunrisers Hyderabad in their opening match.
RCB has seen a remarkable 73% revenue surge following their title win in 2025, further solidifying their appeal to potential buyers. Current binding bids are reported to be between $1.5 billion and $1.7 billion, indicating a competitive bidding environment.
As the deadline approaches, the stakes are high for both bidders and the franchise itself. RCB remains a fan favorite, potentially the most popular team in the cash-rich IPL.
Details remain unconfirmed regarding the final outcomes of the bidding process, but the implications for RCB’s future are significant.
