Just ahead of the 2026 T20 season, CREX has announced a significant partnership with Delhi Capitals, positioning itself as the Official Fan Engagement Partner. This collaboration aims to revolutionize how fans interact with the game.
Starting in 2026, fans can expect real-time, interactive experiences during matches, accessible through the CREX app. This initiative is designed to transform passive viewership into active participation, allowing fans to engage more deeply with the action on the field.
Purshottam Rawat, CEO of CREX, emphasized the shift in fan expectations, stating, “Cricket today is no longer a one-screen experience. Fans want to be involved in every moment of the game.” This sentiment aligns perfectly with the goals of the partnership.
Fans will have the opportunity to participate in quiz-based contests for free, with the chance to win exclusive rewards such as team merchandise, signed memorabilia, and match tickets. This not only enhances the viewing experience but also fosters a stronger connection between fans and the team.
Sunil Gupta, CEO of Delhi Capitals, expressed excitement about the partnership, saying, “We are delighted to welcome CREX as our Official Fan Engagement Partner for the 2026 season.” He added, “This partnership allows us to further deepen that connection,” highlighting the importance of engaging fans in innovative ways.
CREX boasts impressive statistics, with over 100 million downloads and 20 million monthly active users. The platform recorded a staggering 213 million minutes of user engagement, showcasing its potential to enhance the fan experience.
The collaboration reflects a broader trend in the Indian T20 league’s evolving digital-first approach, underscoring the growing importance of digital fan ecosystems. The merger of live sports, gamification, and immersive engagement is becoming increasingly vital.
As the 2026 season approaches, fans can look forward to a new layer of interaction that CREX’s innovative engagement format promises to deliver. This partnership is set to bring fans closer to the game than ever before.
