The central question surrounding the Fitbit Air is its potential impact on the fitness tracking market. The device is expected to launch on May 16, 2026, with a price tag of around $99.
The Fitbit Air will be a screen-free fitness tracker. It will focus on passive tracking of sleep, heart rate, heart rate variability (HRV), and activity.
Customization is apparently a big focus for this device. It will come in three main colors: Obsidian, Lavender, and Berry.
There will be four band options: Performance Loop, Active Band, Elevated SoftFlex Band, and Metal Mesh Band. The Active Band will be available in small and large sizes.
The Performance Loop Band offers colors like Obsidian, Fog, Lavender, and Berry. The Elevated SoftFlex Band comes in Obsidian, Moonstone, and Porcelain.
The Metal Mesh Band will be available in Silver and Warm Gold. Unlike Whoop, Fitbit Air is said to skip monthly fees — you pay once and get core health insights upfront.
Details remain unconfirmed regarding which specific band will be included with the Fitbit Air upon purchase. Google isn’t just competing with the Apple Watch anymore; now it looks like the company is taking direct aim at Whoop.
This launch marks an important step for Google in the fitness tech space. The competition will likely intensify as consumers await further details.
